That is the best advice I've ever received as a coach.
It is from Marcia Reynolds, PsyD, MCC's book.
It has truly transformed the way I work with my clients.
I used to get caught up in the surface-level problems that clients bring to the table...
...But I realized the initial objective in a coaching conversation is rarely the REAL objective.
Every problem is connected to a larger issue or pattern.
The key is to understand the client's relationship with the problem.
WHO they are at their core, and their identity influences, how they handle day-to-day situations.
HOW do you coach beneath the surface? HOW do you shift from the Problem to the Person?
✅ Ask your client: "WHY is this objective important for you?
✅ Explore their belief system, their values, WHO they are?
✅ By coaching the "WHO" of the client, you can help them achieve their goals, the "WHAT”.
What's the best coaching advice you've ever received ?
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